GLOSSARY

Greenwashing is the practice of companies disingenuously spinning their products and policies as environmentally friendly, such as by presenting cost cuts as reductions in use of resources. It is a deceptive use of green marketing. The term green sheen has similarly been used to describe organizations that attempt to show that they are adopting practices beneficial to the environment.

Astroturfing is an English-language euphemism referring to political, advertising, or PR campaigns that are formally planned by an organization, but designed to mask its origins to create the impression of being spontaneous, popular "grass roots" behavior. The term refers to Astroturf, a brand of synthetic carpeting designed to look like natural grass.

Media Consolidation refers to the degree to which media ownership is concentrated.

Local washing is when large corperartions disguise their business as "Local" in hopes to attract local customers.

A ghostwriter is a professional writer who is paid to write books, articles, stories, reports, or other texts that are officially credited.