When I first heard of green washing, I have to be honest I had no idea what it meant. But after doing some research and reading up on the topic, I found that green washing is when more money, manual labor and/or time is being spent into promoting and advertising “going green” and being eco-friendly, rather than actually being green. This occurs a lot when businesses want to promote new eco-friendly products or services. They get so caught up in getting the word out that they are being green, rather than actually doing something good for the environment. For example, if a car company is promoting a new eco-friendly vehicle they will probably end up putting more efforts into the advertising, which will out weigh the benefits of having an eco friendly car. Advertising will counteract the primary reason for having a green car.
It is kind of a wild concept, and something that you don’t think of that often. But if you do take time to think about it makes sense. It’s kind of bogus though, I mean what’s the point in using so much brain power and resources to come up with these new, great, green ideals to help our earth, if we’re just going to ruin it by being greedy…?
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